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10 reasons why your business should be using social media

by Norman Lightbourne, Social Marketing Executive

  • digital marketing
  • social media

The world of social media can be intimidating, especially if you have no experience in online marketing. However, with more and more people now owning smartphones and gaining fast speed internet access, you might want to consider bringing your brand into the digital world.

Read below for 10 reasons why I think your business should be active on social media.

1. Communication

As a business owner, you know your product inside-out, but understanding the needs and interests of your customers is just as important. Social media provides you with an interactive tool to answer any questions or queries, efficiently.


2. Creative marketing

Social media provides a place for you to present your business to an audience, in a creative way. Showcasing your business on channels like Facebook and Twitter will also allow you to reach the ‘digital generation', who regularly share engaging and informative content amongst their peers.


3. New customers

Using hashtags is a great way to get discovered by potential customers, and will increase your brand awareness as a whole. Keep an eye on popular hashtags being used in your industry to make sure you're using the most discoverable ones.


4. Richer experiences

When potential customers visit your social platforms, they experience your brand in its purest form. Here you have an opportunity to showcase your brand in the best light, and provide users with the most relevant information.

5. Understanding the competition

An active presence on social media platforms will provide you with insight into what your competitors are up to and keep you in the know.


6. Affordability

It's no secret that traditional ads are expensive, but posting on social media is free! It's also one of the most effective ways to get your voice heard and engage with your audience.

7. Customer Loyalty

Did you know that customers who follow a brand on social media are more likely to stay loyal to it? Developing a consistent content calendar will help keep your customers engaged and encourage them to stick around.

8. Brand recognition

Even if you're not on social media, your customers are probably trying to find you there – in fact, 67% of users now go to social media for customer service. Having active accounts gives them peace of mind that you're there when they need you.

9. Reaching the right people

If you decide to advertise on social media, you'll be able to reach exactly who you want through audience targeting. This gives you more control, and increases the chances on conversions.

10. It's fun!

Not only will you learn new skills, but creating beautiful content, hosting live Q&As and talking to your customers about their experiences are fun ways of driving revenue and success for your company.